Comments on: YPN Ads in RSS http://wdr1.com/blog/2005/11/17/ypn-ads-in-rss/ Screams in the Night Thu, 20 Nov 2008 08:31:18 +0000 http://wordpress.org/?v=2.2.2 By: Bill http://wdr1.com/blog/2005/11/17/ypn-ads-in-rss/#comment-666 Bill Thu, 17 Nov 2005 19:30:55 +0000 http://wdr1.com/blog/2005/11/17/ypn-ads-in-rss/#comment-666 Well, look at the big picture. If publishers find syndicating their content via RSS reduces their revenue, they're going to be less likely to do so. I think that would be a real step backwards. Obviously, publishers are going to need to find a way to monetize their RSS feeds. The goal is to find a balance that works for the publisher, the advertiser, and the user. Hopefully the ads aren't intrusive (i.e., these aren't "punch the monkey" flash ads, pop-ups, etc.), and are relevant to the user, such that the offer is something they might be interested in. Well, look at the big picture. If publishers find syndicating their content via RSS reduces their revenue, they’re going to be less likely to do so. I think that would be a real step backwards. Obviously, publishers are going to need to find a way to monetize their RSS feeds.

The goal is to find a balance that works for the publisher, the advertiser, and the user. Hopefully the ads aren’t intrusive (i.e., these aren’t “punch the monkey” flash ads, pop-ups, etc.), and are relevant to the user, such that the offer is something they might be interested in.

]]> By: khayman http://wdr1.com/blog/2005/11/17/ypn-ads-in-rss/#comment-665 khayman Thu, 17 Nov 2005 18:27:35 +0000 http://wdr1.com/blog/2005/11/17/ypn-ads-in-rss/#comment-665 Uhmmm..."like it". Why would we like something that invades even our nicely filtered blog reading world with ads? Uhmmm…”like it”. Why would we like something that invades even our nicely filtered blog reading world with ads?

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