YPN Ads in RSS
Back from Webmaster World. Lost $200 at various blackjack tables, but, hey, we all have to do our part to keep the lights on in Vegas. Sang recommended the “double your bet everytime you lose” approach, which is fine in general, except if you’re at a $10 minimum table, it only takes 3 bad hands to get $80 on the table… and, of course, that when’s you get two aces (that you have to split, bringing it up to $160, and an A,2 and A,3 just don’t hold up to a dealers 19…).
On the YPN panel, Willian announced the launch of our baby, Ads in RSS. Along withKevin, Marc, and a few others who remain blogless, it’s great to see our little guy reach the light of the day and let people start playing with it.
Hopefully they like it. :-)

November 17th, 2005 at 12:27 pm
Uhmmm…”like it”. Why would we like something that invades even our nicely filtered blog reading world with ads?
November 17th, 2005 at 1:30 pm
Well, look at the big picture. If publishers find syndicating their content via RSS reduces their revenue, they’re going to be less likely to do so. I think that would be a real step backwards. Obviously, publishers are going to need to find a way to monetize their RSS feeds.
The goal is to find a balance that works for the publisher, the advertiser, and the user. Hopefully the ads aren’t intrusive (i.e., these aren’t “punch the monkey” flash ads, pop-ups, etc.), and are relevant to the user, such that the offer is something they might be interested in.