Having come to terms with the inability to book a specific seat a while back, I’ve been a fan of Southwest for sometime now. As someone who would jump back & forth occasionally from the bay, LA, and Vegas it’s great how quickly you can rack up a free flight. Their reality TV show, Airlines, hasonly made me like them more (although it’s also served as a lesson not to drunk before getting on the plane).
Even with all that, my appreciation for them just jumped a bit. Recently having received a free Rapid Rewards ticket, I hopped online to see if I could use it to fly home to Chicago for the 4th. (People here in California don’t know how to celebrate it properly.) Visiting southwest.com, I noticed you can “log in” now. Thinking that would make the process easier, I registered, logged into my account and discovered I had not one, but two roundtrip tickets available, the second having been earned just shy of a year ago. Just so shy in fact, that it expired on the 30th of June and I would be traveling on the 2nd of July.
Annoyed with my stupidity of having lost a free roundtrip ticket, I decided I should just move forward and book my trip. After all, if I linger, I’ll miss that two week advance noticed needed for free trips. I wanted to do something non-obvious (fly out of LAX, but return to Burbank), so I decided to give Southwest a call. While talking with the agent, she let me know that 1) on Southwest, no, you don’t need 2 week notice. In fact, if the flight had open seats, I could fly tomorrow, and 2) she noticed my soon-to-expire trip and told me not to let it go to waste — that you can get it extended another year for a $50 charge. Not bad, considering it was my open stupidity.
I’m not sure what other airline is like that. Good customer service & customer friendly policies go a very, very long way in building customer loyalty.
Now if I can just convince them to give more than two fucking bags of peanuts…